About Chamli

Award Winning Art Director Chamli Tennakoon

“simplicity will create the difference”

Award-winning art director (Web & Graphic), with more than 14 years experienced in corporate identity, packaging, print collateral, advertising, annual reports, web and multimedia. Special emphasis on conceptual design and communication goals, high attention to detail. Comfortable with information architecture, project management and business development.

Chamli Tennakoon is a highly acclaimed and widely sought after Creative designer specializing in web and graphic. After working in Singapore and Japan, Chamli relocated to Los Angeles in an effort to be closer to the entertainment industry. It was there that he began designing highly creative website and Print materials.

Over the years, after creating pieces for clients in those and various other fields, Chamli has always felt grateful for the opportunity to help solve their needs.

Experience

  • Over 10 years of art direction, and consulting in both the private and public sectors
  • Certified Usability Analyst
  • Expert knowledge of the user interface design process and deliverables throughout the development lifecycle including requirements refinement, task flows, storyboards, wireframes, screenshots, high-fidelity prototypes, and detailed design documentation
  • Understanding of Internet market, branding, content delivery, graphics optimization, browser compatibility and search engine optimization
  • Adept at delivering high-quality interfaces by applying proven design principles obtained from experience, industry convention, and scientific research
  • Usability work includes task and object analysis, card sorts, heuristic evaluations, user profiles, personas, scenarios, and others
  • A history of successful web design and application training and consultation
  • Professional use of: Adobe Suite (CS3), Visio, Word, TextPad, TopStyle Pro, FrontPage, HTML, XHTML, DHTML, CSS, JavaScript, Action Scripts, iManage, Windows NT/95/98/2000/XP/Vista/7 (PC), Macintosh (Mac), and others
  • Strong people skills with the ability to assume leadership roles in team environments
  • Productive in fast-paced, deadline-driven environments
  • Excellent written and oral communication skills
  • Proven ability to and interest in learning and applying new web design technologies and skills
  • High level of technical aptitude and understanding

SEO Marketing

  • Search Engine Optimization – Evaluated and tested existing site’s content, layout, server infrastructure; Keyword Market Research on targeted markets searching habits. Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns. Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords.
  • Search Engine Marketing – Successfully created and managed Internet marketing campaigns that included: Rich Media Advertising, e-mail campaigns, banner ads, e-commerce sales events, e-zines/newsletters and various promotional strategies. Over a 12-month period, site traffic had increased by 205%, with a 60% increase in convergence [the ratio of visitors to online purchases]. During the same period sales more than doubled online and their marketing expenditures decreased by funding successful campaigns. I created a database from information complied, used to track searching habits and convergence ratios for individual marketing campaigns.
  • Web Development / Site Optimization – Developed web applications for e-commerce, online portals, accounting, project management, and inventory automation. Web page optimization of navigation, load times, graphics, XHTML 1.0 and CSS 2.0 – W3C cross-platform and browser compliance. This directly increased traffic & sales; which decreased maintenance and capital expenditures for department.

Special recognition during the SLIM 2000 Awards

Awards:

  • Among the many projects I have worked on during my employment with Tinggal Interactive, ie the Hilton Hotel Colombo millennium site, which received special recognition during the SLIM 2000 Awards (The Advertisers Guild) in March 2000.
  • Winner of e50 Award by the EDB and iDA” (9th Best Enterprise in Singapore 2001 Award)

One of the Best Feng Shui Designers

Chamli Tennakoon is an internationally recognized Art Director, consultant, advisor, and teacher on issues of creativity, efficiency, and design. He is a practitioner of Feng Shui in USA, Singapore, Europe and Japan. He advises on issues of design and placement for all the creative media.

Pronounced “fung shway,” which translates to “wind and water,” this ancient Chinese design principle is based mainly on common sense and observation. Over three thousand years ago during the Chou Dynasty, observers noted that certain topography and locations were more beneficial than others for a house. The principle of ch’i — or the life force — was the determining factor in the happiness and good fortune of the occupants of a house. A house where ch’i was allowed to flow and gather would be superior to a house where the flow was impeded. A particularly good site for a house might include hills behind it for protection and gently flowing water and gentle breezes around it. The main idea was to maximize the amount of naturally occurring beneficial ch’i.

His Own Blog http://www.chamli.com

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